
Design
The design of the latest Ford pickups walks the
line between traditional and bold, offering something that classic truck fans
will enjoy without shying away from taking steps forward. With LED lighting,
chrome trim, and plenty of body styles available, you can always make a good
first impression with your new Ford truck.

Performance
These days, a pickup truck has so many different
uses that having just one or two available powertrains isn't going to cut it.
Within the new Ford truck lineup there are nine different engine options to
work with, including a hybrid pickup that boosts torque with electric power,
classic V8 grunt, and of course, the ever-present PowerStroke Diesel
lineup.

Capability
Whether you need to tow, haul, or just conquer
rough terrain, there is a new Ford truck for you. The new Ford Ranger is small,
light, and nimble, making it perfect for scrambling over rocky terrain, while
the new Ford Super Duty lineup offers enough torque to move just about anything
you attach it to.

Technology
Technology and capability go hand-in-hand these
days, with special towing modes, drive modes for downhill grades, and even
special modes that help you with your off-roading needs. Plus, the trailer
backup assist, a plethora of cameras, and more.

Safety
When it comes to safety, the new Ford Truck lineup
pulls no punches. The blind spot monitoring system helps you clear your trailer
when changing lanes, while the automatic emergency braking system is designed
to work with both your truck and trailer brakes to help you avoid a
collision.